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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Lin, Pearl Creator / Instructor Xiao, Le Cheng Keywords Hospitality industry -- Marketing

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Silver Star Crown Hotel | GreatCase100

The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market.

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Marketing and Hotel, Travel and Tourism

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Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management

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Others

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Silver Star Crown Hotel | GreatCase100

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