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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Xiao, Le Cheng Year 2023

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Silver Star Crown Hotel | GreatCase100

The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management

Resource Type:

Others

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