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Results for: Creator / Instructor Lin, Pearl Remove constraint Creator / Instructor: Lin, Pearl Creator / Instructor 罗翎佳羽 Remove constraint Creator / Instructor: 罗翎佳羽 Keywords Hospitality industry -- Marketing Remove constraint Keywords: Hospitality industry -- Marketing Keywords Hotels -- Marketing Remove constraint Keywords: Hotels -- Marketing Keywords Medical tourism Remove constraint Keywords: Medical tourism Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry

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    Banyan Tree Wellness Journey | GreatCase100

    Banyan Tree Wellness Journey | GreatCase100

    The Banyan Tree Wellness Journey, launched by Banyan Tree Resort in China, offers a personalized and unique experience to promote wellness and a healthy lifestyle. The program incorporates local culture and characteristics, targeting specific market segments. Guests are provided with the Banyan Tree Wellness Passport, featuring various wellness activities, with rewards upon completion. The program has boosted revenue from wellness packages, elevated the hotel's average room rate through wellness room offerings, and created awareness about wellness practices. Challenges include engaging a wider range of guests in the program and ensuring the safety and satisfaction of diverse preferences. Banyan Tree must continue to innovate and introduce new wellness experiences to maintain its competitive edge.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
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    Others