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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Chu, Jia Creator / Instructor Lin, Pearl Language English

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Tonglu Tourism Destination Marketing | GreatCase100

This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Tourism -- Marketing China -- Hangzhou

Resource Type:

Others

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