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Results for: Creator / Instructor Wang, Lacey Remove constraint Creator / Instructor: Wang, Lacey Language Chinese Remove constraint Language: Chinese Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry

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    Hotel Indigo Shanghai Jing'An | GreatCase100

    Hotel Indigo Shanghai Jing'An | GreatCase100

    Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others