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Results for: Affiliation Hong Kong Polytechnic University Remove constraint Affiliation: Hong Kong Polytechnic University Creator / Instructor Wang, Luowei Remove constraint Creator / Instructor: Wang, Luowei Language Chinese Remove constraint Language: Chinese Year 2023 Remove constraint Year: 2023

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    International Youth Culture Center Live Show Marketing | GreatCase100

    International Youth Culture Center Live Show Marketing | GreatCase100

    Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others