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Results for: Creator / Instructor Zheng, Jia Jie Keywords Restaurants -- Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Wanda Realm Jinhua Wester Restaurant | GreatCase100

This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.

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Hotel, Travel and Tourism and Marketing

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Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing

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Wanda Realm Jinhua Wester Restaurant | GreatCase100

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