PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Jin, Jie Tao Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Year 2023

Others

Airbnb-48 Hours Enough to Play | GreatCase100

This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Bed breakfast accommodations -- Marketing Airbnb (Firm)

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.