Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Su, Shan Shan Language Chinese Language English Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

Others

Le Meurice Hotel | GreatCase100

This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)

Resource Type:

Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Keywords

Resource Type

Creator / Instructor

Affiliation

Year

Language

Used in

Le Meurice Hotel | GreatCase100

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results