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Results for: Creator / Instructor Chee, Wing Yan Olivia Creator / Instructor Lin, Pearl Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Klook Marketing Case Study | GreatCase100

This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Travel -- Computer network resources Tourism -- Marketing Marketing

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Klook Marketing Case Study | GreatCase100

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