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2010
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e-book
This is an introductory text intended for a one-year introductory course of the type typically taken by biology majors, or for AP Physics B. Algebra and trig are used, and there are optional calculus-based sections.
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e-book
An introductory level single variable calculus book, covering standard topics in differential and integral calculus, and infinite series. Late transcendentals and multivariable versions are also available. This textbook has been used in classes at:Boise State University,Claremont McKenna College,University of Minnesota, University of Puget Sound, Western Connecticut State University, Whitman College.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Calculus Textbooks
- Resource Type:
- e-book
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e-book
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business‚ or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U: The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student's job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources:Videos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available: … Video Ride-alongs — One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals — one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be ”virtual ride-alongs“ so the students can actually feel as though they are getting insights first hand from selling professionals. … Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments. … Video Learning Segments In addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises. 4. The Power of Selling LinkedIn Group. This group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with ”real world“ selling professionals. Kim Richmond's The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you're ready to prepare your ”students of selling“ for all that lies ahead in their professional career—you're ready for this book. Check it out.
- Subjects:
- Marketing
- Keywords:
- Sales personnel Selling Textbooks Success in business
- Resource Type:
- e-book
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e-book
International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Finance Theory and Policy develops a unified model of the international macroeconomy. The text provides detailed descriptions of major macroeconomic variables, covers the interest rate parity and purchasing power parity theories of exchange rate determination, takes an exhaustive look at the pros and cons of trade imbalances and presents the well-known AA-DD model to explore the effects of fiscal and monetary policy under both fixed and flexible exchange rates. The models are developed, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. But more importantly, each model and theory is connected to real world policy issues. The Finance Text has the following unique features: o Begins with an historical overview of the international macroeconomy to provide context for the theory. o Concludes with a detailed discussion of the pros and cons of fixed and floating exchange rate systems. o Provides an extensive look at the issue of trade imbalances. Readers learn techniques to evaluate whether a country's trade deficit (or surplus) is dangerous, beneficial, or benign. o Explains how purchasing power parity is used to make cross country income comparisons. o Offers clear detailed explanations of the AA-DD model. o Applies the AA-DD model to understand the effects of monetary and fiscal policy on GDP, the exchange rate, and the trade balance. International Finance Theory and Policy by Steve Suranovic is intended for a one-semester course in International Finance. After March 2010, you can check out the entire book online or request a desk copy.
- Subjects:
- Finance
- Keywords:
- Foreign exchange International finance Textbooks
- Resource Type:
- e-book
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Others
In four short dialogues, Oliver Taplin, Emeritus Professor in the Oxford University Classics Department and Lorna Hardwick, Professor of Classical Studies and Director of the Classical Receptions in Late Twentieth Century Drama and Poetry in English project, discuss the issues surrounding the translation of Ancient Greek and Roman texts for modern audiences. Looking into the technical, philosophical and literary aspects of this, they centre their discussions around four topics: Is there a core to translation? Is there ever a faithful translation? Can Poetry be Translated? And who translates and for whom?
- Subjects:
- Translating and Interpreting
- Keywords:
- Translating interpreting
- Resource Type:
- Others
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Video
In this video, it illustrates the life span of a Google query. The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results.
- Keywords:
- Google (Firm) Web search engines Internet searching
- Resource Type:
- Video
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Courseware
People and Organizations examines the historical evolution and current human and organizational contexts in which scientists, engineers and other professionals work. It outlines today's major challenges facing the management profession. The course uses interactive exercises, simulations and problems to develop critical skills in negotiations, teamwork and leadership. Students will be introduced to concepts and tools to analyze work and leadership experiences in optional undergraduate fieldwork projects.
- Subjects:
- Management
- Keywords:
- Leadership Personnel management Organizational behavior
- Resource Type:
- Courseware
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Courseware
This class assesses current and potential future energy systems, covering resources, extraction, conversion, and end-use technologies, with emphasis on meeting regional and global energy needs in the 21st century in a sustainable manner. Instructors and guest lecturers will examine various renewable and conventional energy production technologies, energy end-use practices and alternatives, and consumption practices in different countries. Students will learn a quantitative framework to aid in evaluation and analysis of energy technology system proposals in the context of engineering, political, social, economic, and environmental goals. Students taking the graduate version, Sustainable Energy, complete additional assignments.
- Subjects:
- Environmental Engineering and Building Services Engineering
- Keywords:
- Energy consumption -- Environmental aspects Renewable energy sources Sustainable development
- Resource Type:
- Courseware
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Courseware
This project-based course will explore the future of textiles, focusing particularly on blending rich crafting traditions with new technologies. Topics will include textile-based electronics, textile fabrication, algorithmic pattern design, and composites. We will experiment with a wide range of fibers, yarns, and fabrics including traditional materials like wool and cotton as well as metal fibers and yarns, fusible plastics, papers, and resins. We will also explore techniques like felting, laser cutting, CNC knitting, digital printing, and CNC embroidery. Students will complete weekly hands-on assignments and a final project.
- Subjects:
- Textiles
- Keywords:
- Textile fabrics Textile fibers Textile industry
- Resource Type:
- Courseware
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Courseware
Differential Equations are the language in which the laws of nature are expressed. Understanding properties of solutions of differential equations is fundamental to much of contemporary science and engineering. Ordinary differential equations (ODE's) deal with functions of one variable, which can often be thought of as time.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Differential equations
- Resource Type:
- Courseware