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Results for: Creator / Instructor Jin, Jie Tao Keywords Airbnb (Firm) Language English Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Resource Type Others

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Airbnb-48 Hours Enough to Play | GreatCase100

This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Bed breakfast accommodations -- Marketing Airbnb (Firm)

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Others

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Airbnb-48 Hours Enough to Play | GreatCase100

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