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Results for: Affiliation Hong Kong Polytechnic University Remove constraint Affiliation: Hong Kong Polytechnic University Creator / Instructor Wang, Yily Remove constraint Creator / Instructor: Wang, Yily Keywords Branding (Marketing) Remove constraint Keywords: Branding (Marketing) Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry Resource Type Others Remove constraint Resource Type: Others

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    Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

    Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

    The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others