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Results for: Creator / Instructor Tan, Shu Meng Keywords Food service -- Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.

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Hotel, Travel and Tourism and Marketing

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Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing

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The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

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