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  • Video 
    Why Gender-based Marketing Is Bad for Business

    Why Gender-based Marketing Is Bad for Business

    Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.

    Subjects:
    Marketing
    Keywords:
    Gender identity Marketing
    Resource Type:
    Video