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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Chen, Long Creator / Instructor Lin, Pearl Language English Year 2023

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Huang Bao Che Car Rentals | GreatCase100

This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Tourism -- Marketing Automobile leasing renting

Resource Type:

Others

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