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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Ye, Xian Keywords Internet marketing Resource Type Others

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Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival | GreatCase100

This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Social media Internet marketing Amusement parks -- Marketing

Resource Type:

Others

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