Search Constraints

Number of results to display per page
Results for: Affiliation Hong Kong Polytechnic University Remove constraint Affiliation: Hong Kong Polytechnic University Creator / Instructor Yu, Jing Na Remove constraint Creator / Instructor: Yu, Jing Na Keywords Branding (Marketing) Remove constraint Keywords: Branding (Marketing) Language English Remove constraint Language: English

Search Results

  • Others 
    Li Ziqi’s Brand | GreatCase100

    Li Ziqi’s Brand | GreatCase100

    This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Bring (Marketing) Noodles -- China
    Resource Type:
    Others