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Results for: Affiliation Hong Kong Polytechnic University Remove constraint Affiliation: Hong Kong Polytechnic University Creator / Instructor Yu, Jing Na Remove constraint Creator / Instructor: Yu, Jing Na

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    Li Ziqi’s Brand | GreatCase100

    Li Ziqi’s Brand | GreatCase100

    This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Bring (Marketing) Noodles -- China
    Resource Type:
    Others