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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Zeng, Yue

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Mandarin Oriental Guangzhou Happy Life Products | GreatCase100

The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Target marketing

Resource Type:

Others

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