Search Constraints

Number of results to display per page
Results for: Affiliation Hong Kong Polytechnic University Remove constraint Affiliation: Hong Kong Polytechnic University Creator / Instructor Zhang,Yi Remove constraint Creator / Instructor: Zhang,Yi Keywords Family vacations Remove constraint Keywords: Family vacations Keywords Hotels -- Marketing Remove constraint Keywords: Hotels -- Marketing Polyu oer sim Yes Remove constraint Polyu oer sim: Yes Resource Type Others Remove constraint Resource Type: Others

Search Results

  • Others 
    Children's Dream Show - Kempinski Hotel Suzhou Parent-Child Activity Promotion | GreatCase100

    Children's Dream Show - Kempinski Hotel Suzhou Parent-Child Activity Promotion | GreatCase100

    The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
    Resource Type:
    Others