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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Zhao, A Ming Keywords Restaurants -- Marketing Polyu oer sim Yes

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Zhuhai Bay Hotel Chinese Restaurant | GreatCase100

The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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