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Results for: Affiliation Hong Kong Polytechnic University Keywords Hospitality industry -- Marketing Keywords Health resorts -- Marketing

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LE MÉRIDIEN Shimei Bay Beach Resort & Spa | GreatCase100

The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing

Resource Type:

Others
Others

Shanghai Jianye Li Capella Hotel Blind-Box Promotion | GreatCase100

This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing

Resource Type:

Others

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