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Results for: Affiliation Hong Kong Polytechnic University Keywords Hotels -- Marketing Keywords Target marketing Keywords Video games -- Economic aspects Year 2023

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Hunan E-sports Hotel | GreatCase100

The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.

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Marketing and Hotel, Travel and Tourism

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Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing

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Hunan E-sports Hotel | GreatCase100

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