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Results for: Affiliation Hong Kong Polytechnic University Remove constraint Affiliation: Hong Kong Polytechnic University Keywords Marketing Remove constraint Keywords: Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry

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    "Socializing with Strangers + Active Sharing" - Camping Product Promotion | GreatCase100

    "Socializing with Strangers + Active Sharing" - Camping Product Promotion | GreatCase100

    The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
    Resource Type:
    Others