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Discipline
Hotel and Tourism Management
112
Business
61
Refined Subjects
Marketing
109
Human Resources
1
Management
1
Technology and Innovation
1
Keywords
Hospitality industry -- Marketing
84
Hotels -- Marketing
73
Target marketing
18
Restaurants -- Marketing
13
Tourism
12
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Keywords
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Resource Type
Others
107
MOOC
4
Video
1
Creator / Instructor
Lin, Pearl
108
Cao, Nicole
1
Chai, Xiao Xia
1
Chen, Ai Man
1
Chen, Bei Jin
1
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Affiliation
Hong Kong Polytechnic University
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112
Year
2023
106
2018
4
2021
1
Language
Chinese
107
English
25
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
107
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