PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Affiliation Hong Kong Polytechnic University Keywords China -- Nanjing (Jiangsu Sheng) Polyu oer sim Yes

Others

Nanjing Street Stall | GreatCase100

The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.

Subjects:

Food and Beverage, Marketing, and Hotel, Travel and Tourism

Keywords:

China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.