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    12 types of biases

    12 types of biases

    In this slide, there could be as many as 12 types of biases that information user could fall victim when dealing with information.

    Keywords:
    Fallacies (Logic) Cognition Selectivity (Psychology)
    Resource Type:
    Others
     
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    5 Levels of research output

    5 Levels of research output

    The way you put ideas together reflect your level of understanding about the issue you have inquired in your research, which, is what your professor looks for when she/he assess your work. In this slide, it introduces 5 level of research output and note the differences between different sentences, and the depth of idea you could get.

    Keywords:
    Research -- Methodology Report writing Academic writing
    Resource Type:
    Others
     
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    Airbnb-48 Hours Enough to Play | GreatCase100

    Airbnb-48 Hours Enough to Play | GreatCase100

    This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Bed breakfast accommodations -- Marketing Airbnb (Firm)
    Resource Type:
    Others
     
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    Atour Light Hotel | GreatCase100

    Atour Light Hotel | GreatCase100

    This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
    Resource Type:
    Others
     
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    Brainstorming the project workflow

    Brainstorming the project workflow

    In this matching game, learners are required to match the different phases of a research project.

    Subjects:
    Statistics and Research Methods
    Keywords:
    Research -- Methodology Research
    Resource Type:
    Others
     
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    CEO report : the psychology of the unknown : what great problem-solvers do when they get stuck

    CEO report : the psychology of the unknown : what great problem-solvers do when they get stuck

    This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.

    Subjects:
    Management
    Keywords:
    Chief executive officers -- Psychology Problem solving
    Resource Type:
    Others
     
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    Check the essentials using AAOCC

    Check the essentials using AAOCC

    In this slide, it introduces AAOCC, a way to identify bad information that helps people carrying out to filter information.

    Keywords:
    Web sites -- Evaluation Information literacy
    Resource Type:
    Others
     
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    Cost-benefit analysis of the Green Deck development

    Cost-benefit analysis of the Green Deck development

    The Hong Kong Polytechnic University organized a seminar series focused on green deck development, specifically designed for FCE undergraduate students. The series offers opportunities to learn about the development of green decks, relevant research, and gain exposure to the practical aspects of the industry. This PDF contains the presentation material from Dr. Mark Hsu, covering the cost-benefit analysis of green deck development.

    Keywords:
    China -- Hong Kong Cost effectiveness City planning -- Environmental aspects Pollution prevention Urban renewal
    Resource Type:
    Others
     
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    DM Master

    DM Master

    DM Master is a gamification-based education Application. This is an interactive education tool to support you to learn more about Type 2 diabetes from a health professional perspective. The game has three levels: diagnosis of diabetes, its signs and symptoms, and common complications. You will also explore the goals and strategies of diabetes management, including healthy lifestyles and medications.
    In this e-GAME environment, you will earn your virtual coins to enjoy digital shopping and exercises. The scoreboard shows your number of coins (your scores) and your ranking. Set a new score record and get your name on top of the ranking! You can also see the best rated food menu of the day in the ranking list. The DM Master Content is for informational and educational purposes only and is not a substitute for the professional judgment of a health care professional in diagnosing and treating patients.

    Course related:
    SN3490 Nursing Therapeutics 1 and 53455 Bachelor of Science in Nursing (BSN)
    Subjects:
    Nursing and Health Care, Education and Promotion
    Keywords:
    Diabetics
    Resource Type:
    Others
     
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    Disney Cruises | GreatCase100

    Disney Cruises | GreatCase100

    This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Cruise lines -- Marketing Disney Cruise Line
    Resource Type:
    Others