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Hong Kong Polytechnic University
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e-book
Soil Trust project is addressing the food waste issue by experimenting with eco-friendly farming practices and community involvement. Soil Trust also develops the Growers Without Borders service learning program. By combining eco-friendly farming practices with creative community involvement, Soil Trust promotes sustainable land management and tackles the critical issue of food waste. Through the program, people from different backgrounds participate in farming practices that help the environment, using kitchen scraps to enrich the soil.
泥玩透過嘗試生態友善農業實踐和社區參與來解決食物浪費問題。泥玩也開發「泥玩無國界」服務學習計畫，透過將生態友善農業實踐與創造性的社區參與相結合，促進永續土地管理並解決食物浪費的關鍵問題。透過無國界種植者計劃，泥玩鼓勵來自不同背景的人們參與有益 於環境的農業實踐，利用廚房殘渣來肥沃土壤。
- Keywords:
- China -- Hong Kong Food waste -- Recycling Sustainable agriculture
- Resource Type:
- e-book
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Xiaotian, who provided information and insights for this video. This case discusses a marketing strategy that leverages popular online trends and public relations tactics to promote a hotel brand and a major e-commerce platform. The key elements include: 1) Tapping into the widespread popularity of "domineering CEO" and "noble butler" themes in Chinese internet culture and staging a "handsome housekeeper" event to attract attention; 2) Carefully controlling the risks and social perceptions around the event, ensuring it is positioned as a one-time promotional activity rather than a regular hotel service; and 3) Filming the event across different hotel venues to showcase the Sofitel Hangzhou Yingguan property and generate significant exposure on social media platforms. The outcomes indicate significant reach and engagement but highlight the potential risks of such an approach, underscoring the importance of meticulous planning and monitoring to avoid unintended negative consequences.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉嘯天為本視頻提供信息和見解。本案例討論了一種利用流行的在線趨勢和公共關係策略來推廣酒店品牌和主要電子商務平台的行銷策略。關鍵要素包括：1）利用「霸道總裁」和「貴族管家」主題在中國網路文化中的廣泛流行，舉辦「帥氣管家」活動吸引眼球；2）謹慎控制活動周圍的風險和社會認知，確保將其明確定位為一次性促銷活動，而不是常規的酒店服務；3）在不同的酒店場所拍攝活動，以展示杭州英冠索菲特酒店，並在社交媒體平台上產生大量曝光。這些結果表明了巨大的影響力和參與度，但也突出了這種方法的潛在風險，強調了細緻的規劃和監測以避免意外的負面後果的重要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Internet marketing Social media Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
Operations management deals with operational planning and control issues, and is needed in all sectors of the society. One of the challenges to operations manager is how to make use of the available resources in the best way for meeting a certain objective. Quantitative approaches are inevitably needed in tackling many of such problems. Operations Research (OR) deals with problem formulation and application of analytical methods to assist in decision-making of operational problems in planning and control. The techniques of OR are useful quantitative tools to assist operations managers, and has a wide applicability in engineering, manufacturing, construction, financial and various service sectors. Operations Research is an applied mathematics subject and is also a course in many engineering and management programmes. This course is designed for both students learning OR and learners who are practitioners in their respective professionals. The mathematical procedures for the OR techniques are introduced in details in the examples provided in the course. This helps learners to master the methodology and the techniques and apply them to achieve their goals through active learning. This course introduces two prominent OR techniques and their extended topics. The Simplex Method for Linear Programming (LP) has been considered one of the top 10 algorithms of the 20th century. LP is an optimization technique for solving problems such as finding the optimal product mix, production plan, and shipment allocation, in order to maximize the profir or minimize the cost. The Critical Path Method (CPM) is a popular technique employed by project managers in scheduling project activities. Some extended topics of CPM are also introduced to deal with certain special situations in project management. In reality, many systems operate under stochastic environment and the operational problems cannot be solved by the known analytical methods. To this end, the simulation approach is introduced in the last chapter of this course. Simulation is a powerful technique for tackling OR problems under such situations.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Operations research
- Resource Type:
- MOOC
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MOOC
Aviation is essential for global business as it supports worldwide travelling and cargo transportation. Before COVID-19, the economic benefits generated by the industry across countries showed a growing trend. This course is aimed to provide learners with a broad understanding of airport services in different phases in terms of design and engineering. Learners will receive basic knowledge of how an airport operates. Key topics include the future perspective of air traffic control, air traffic flow management, airport management, facility planning, airport terminal design for the post-pandemic world and ground services.
- Subjects:
- Aeronautical and Aviation Engineering and Logistics
- Keywords:
- Airports -- Management Aeronautics Commercial -- Management Airlines -- Management
- Resource Type:
- MOOC
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MOOC
This course aims to introduce you to the concept of Service-Learning, and to equip you with the basic knowledge, attitudes and skills required for planning and implementing a Service-Learning project effectively. It consists of an Introduction, 4 instructional units, and an End-of-Course Test. You will be awarded a Certificate of Completion upon successfully completing all the requirements of the course.
- Course related:
- APSS2S09 Service Leadership through Serving Children and Families with Special Needs
- Keywords:
- Service learning
- Resource Type:
- MOOC
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e-book
This open access book is the first to systematically introduce the principles of urban informatics and its application to every aspect of the city that involves its functioning, control, management, and future planning. It introduces new models and tools being developed to understand and implement these technologies that enable cities to function more efficiently – to become ‘smart’ and ‘sustainable’. The smart city has quickly emerged as computers have become ever smaller to the point where they can be embedded into the very fabric of the city, as well as being central to new ways in which the population can communicate and act. When cities are wired in this way, they have the potential to become sentient and responsive, generating massive streams of ‘big’ data in real time as well as providing immense opportunities for extracting new forms of urban data through crowdsourcing. This book offers a comprehensive review of the methods that form the core of urban informatics from various kinds of urban remote sensing to new approaches to machine learning and statistical modelling. It provides a detailed technical introduction to the wide array of tools information scientists need to develop the key urban analytics that are fundamental to learning about the smart city, and it outlines ways in which these tools can be used to inform design and policy so that cities can become more efficient with a greater concern for environment and equity.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Smart cities Cities towns -- Data processing Cities towns -- Remote sensing Big data
- Resource Type:
- e-book
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Others
The "Staying F.O.C.U.S.E.D." philosophy is a strategic thinking framework designed to help prepare the next generation of thought-leaders for a complicated world. By using this framework, you will learn BETTER, learn FASTER and learn MORE than you are used to.
We operationalized this framework through the aid of seven (7) dice to give a “touch-and-feel” of the philosophy. The statements / prompts / questions appearing on each of the seven dice have been statistically determined. The “Staying F.O.C.U.S.E.D.” framework has proven so useful that real organizations are using it to help their senior management and board of directors open up the ALTERNATIVES to better deal with their UNSOLVED problems, issues and challenges."
The F.O.C.U.S.E.D dice are designed based on an extensive survey carried out with 400+ business students at our Faculty of Business and feedback from practitioners on what our students need to do to help take their learning to the next level. The key findings culminated in the importance of the “Staying F.O.C.U.S.E.D.” philosophy where each letter represents a critical competency much sought-after in the real world today:
"F" - Bring Fresh Perspective
"O" - Think, feel and act like an Owner/ Manager
"C" - Show Connected-thinking
"U" - Have a Sense of Urgency
"S" - Show Team SPIRIT
"E" - Always Engage
"D" - Exercise Deliberate Practice
To learn more about the idea of the “ecosystem” that we built around the FOCUSED philosophy and its accompanying 7 colourful dice framework, please visit the FOCUSED homepage or click "View Resource".
- Keywords:
- Problem solving Dice games
- Resource Type:
- Others