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  • e-book 
    Strategic Marketing in the Global Forest Industries - Third Edition

    Strategic Marketing in the Global Forest Industries - Third Edition

    The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.

    Subjects:
    Marketing
    Keywords:
    Forest products -- Marketing Industrial management Textbooks
    Resource Type:
    e-book
     
  • e-book 
    Strategic Management

    Strategic Management

    This open source textbook is derived from many sources, initially from the Principles of Management by Carpenter, Bauer, and Erdogan, but there is abundant new content as well. It is published under a Creative Commons license and as such there is no charge ever for this textbook. The most important change from 1e is that static content was removed to make room for student-generated dynamic content. Throughout the book look for the names of contributing students in the red colored example boxes. As the term progresses, you will see new examples appear as fellow students research and summarize topics for current events, all are curated by the instructor.

    Subjects:
    Management
    Keywords:
    Strategic planning Textbooks
    Resource Type:
    e-book
     
  • e-book 
    Marine Law and Policy for Scientists and Managers - 1st Edition

    Marine Law and Policy for Scientists and Managers - 1st Edition

    This open educational resource is designed for use by undergraduate and graduate ocean science, natural resource, fisheries and wildlife, and environmental policy students enrolled in a ten-week academic quarter. The purpose of this project is to provide students and non-law professionals with a freely accessible, clearly written guide to support engaging and effective learning. As such, the book serves as a gateway and an invitation to become a well informed, committed and involved ocean citizen as well as to explore the field beyond our course study.

    Subjects:
    Logistics and Law and Legislation
    Keywords:
    Maritime law United States Environmental policy Marine resources -- Management Textbooks
    Resource Type:
    e-book