Search Constraints

Number of results to display per page
Results for: Creator / Instructor Barrios, Gaby Remove constraint Creator / Instructor: Barrios, Gaby Resource Type Video Remove constraint Resource Type: Video Year 2019 Remove constraint Year: 2019

Search Results

  • Video 
    Why Gender-based Marketing Is Bad for Business

    Why Gender-based Marketing Is Bad for Business

    Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.

    Subjects:
    Marketing
    Keywords:
    Gender identity Marketing
    Resource Type:
    Video