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Results for: Creator / Instructor Chen, Jarrina Remove constraint Creator / Instructor: Chen, Jarrina Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry

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    Diaoyutai MGM Hospitality's MGM Lion Club Member Reward Program | GreatCase100

    Diaoyutai MGM Hospitality's MGM Lion Club Member Reward Program | GreatCase100

    Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
    Resource Type:
    Others