PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Chen, Long Keywords Tourism -- Marketing

Others

Huang Bao Che Car Rentals | GreatCase100

This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Tourism -- Marketing Automobile leasing renting

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.