Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Cheng, Yujun Creator / Instructor Lin, Pearl Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

Others

Nanjing Street Stall | GreatCase100

The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.

Subjects:

Food and Beverage, Marketing, and Hotel, Travel and Tourism

Keywords:

China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits

Resource Type:

Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Refined Subjects

Keywords

Resource Type

Creator / Instructor

Affiliation

Year

Language

Used in

Nanjing Street Stall | GreatCase100

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results