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Results for: Creator / Instructor Cheng, Yujun Keywords Hospitality industry -- Marketing Keywords Restaurants -- Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Nanjing Street Stall | GreatCase100

The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.

Subjects:

Food and Beverage, Marketing, and Hotel, Travel and Tourism

Keywords:

China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits

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Others

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Nanjing Street Stall | GreatCase100

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