PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Chu, Jia Keywords Tourism -- Marketing

Others

Tonglu Tourism Destination Marketing | GreatCase100

This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Tourism -- Marketing China -- Hangzhou

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.