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Results for: Creator / Instructor Ding, Chao Publisher Hong Kong Polytechnic University

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Hangzhou Grocery Market | GreatCase100

The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Markets -- China -- Hangzhou China -- Hangzhou Tourism -- Marketing Tourism

Resource Type:

Others

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