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Results for: Creator / Instructor Dong, Jing Creator / Instructor Lin, Pearl Keywords Hotels -- Marketing Keywords Special events -- Management Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100

This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.

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Hotel, Travel and Tourism and Marketing

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Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management

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Others

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The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100

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