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Results for: Creator / Instructor Gitman, Lawrence J. Remove constraint Creator / Instructor: Gitman, Lawrence J. Creator / Instructor Reece, Monique Remove constraint Creator / Instructor: Reece, Monique Keywords Business Remove constraint Keywords: Business Language English Remove constraint Language: English Resource Type e-book Remove constraint Resource Type: e-book

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    Introduction to Business

    Introduction to Business

    Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

    Subjects:
    Management
    Keywords:
    Business Small business -- Management Industrial management Textbooks
    Resource Type:
    e-book