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Results for: Creator / Instructor He, Hui Language Chinese Language English Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Disney Cruises | GreatCase100

This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Cruise lines -- Marketing Disney Cruise Line

Resource Type:

Others

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