PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Ji, Yilin Creator / Instructor Lin, Pearl Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

Others

Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.

Subjects:

Hotel, Travel and Tourism

Keywords:

China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.