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Results for: Creator / Instructor Ji, Yilin Keywords Amusement parks -- Marketing Keywords Branding (Marketing) Polyu oer sim Yes Resource Type Others

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Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.

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Hotel, Travel and Tourism

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China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media

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Others

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