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Results for: Creator / Instructor Ke, Qiong Wen Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Show You the World, Take You Home - China Airline | GreatCase100

The case of China Airlines demonstrates creating a luxury business and first-class cabin focusing on rituals and a unique flight experience through the critical moment theory.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Airlines -- Marketing

Resource Type:

Others

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