PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Ke, Qiong Wen Polyu oer sim Yes

Others

Show You the World, Take You Home - China Airline | GreatCase100

The case of China Airlines demonstrates creating a luxury business and first-class cabin focusing on rituals and a unique flight experience through the critical moment theory.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Airlines -- Marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.