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Results for: Creator / Instructor Lavender Zhao Remove constraint Creator / Instructor: Lavender Zhao Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry

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    Analysis of the Co-branding Marketing Strategy of the Hyatt Group | GreatCase100

    Analysis of the Co-branding Marketing Strategy of the Hyatt Group | GreatCase100

    Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others