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Results for: Creator / Instructor Liao, Shunyi Remove constraint Creator / Instructor: Liao, Shunyi Publisher Hong Kong Polytechnic University Remove constraint Publisher: Hong Kong Polytechnic University

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    Mars Pineapple Hotel | GreatCase100

    Mars Pineapple Hotel | GreatCase100

    The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
    Resource Type:
    Others