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Results for: Creator / Instructor Lin, Pearl Remove constraint Creator / Instructor: Lin, Pearl Creator / Instructor Liu, Xiao Remove constraint Creator / Instructor: Liu, Xiao Keywords Hospitality industry -- Marketing Remove constraint Keywords: Hospitality industry -- Marketing Language Chinese Remove constraint Language: Chinese Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry Tags sim Co-branding Remove constraint Tags sim: Co-branding

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    The Westin Xiamen Hotel and Sen Ran Camping Health Journey | GreatCase100

    The Westin Xiamen Hotel and Sen Ran Camping Health Journey | GreatCase100

    The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others