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Results for: Creator / Instructor Lin, Pearl Creator / Instructor Ren, Meichao Kelly Keywords Strategic alliances (Business) Language English

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Atour & Heytea Co-branding | GreatCase100

This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.

Subjects:

Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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