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Results for: Creator / Instructor Lin, Pearl Creator / Instructor Shen, Xiao Wei Keywords Family vacations Keywords Hospitality industry -- Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.

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Hotel, Travel and Tourism and Marketing

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Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing

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The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

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