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Results for: Creator / Instructor Lin, Pearl Keywords Strategic alliances (Business) Resource Type Others Tags sim Co-branding

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Analysis of the Co-branding Marketing Strategy of the Hyatt Group | GreatCase100

Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing

Resource Type:

Others
Others

Atour & Heytea Co-branding | GreatCase100

This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.

Subjects:

Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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